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By Cindra Grooming Products — USA-Made Professional Grooming Essentials
The Norfolk Terrier is one of the smallest working terriers, distinguished from the Norwich Terrier by its drop (folded) ears. A tough, compact little dog with a hard wiry coat built for hunting vermin in dense cover, the Norfolk is groomed by hand stripping to maintain its characteristic scruffy, working appearance.
The Norfolk Terrier has a hard, wiry, straight outer coat lying close to the body over a soft undercoat. The coat is longer and slightly rougher around the neck and shoulders, forming a mane that frames the face. Colors include all shades of red, red grizzle, black and tan, and grizzle and tan. The coat is weather-resistant and low-shedding. Hand stripping maintains the correct hard texture and color; clipping softens the coat over time and dulls the color.
The Norfolk Terrier is fearless, energetic, and sociable — one of the more agreeable terrier breeds in terms of getting along with other dogs and people. They are alert, curious, and always ready for action but can adapt to apartment living with sufficient exercise. Intelligent and responsive to positive training, though the independent terrier streak is always present. One of the best small terriers for first-time terrier owners.
| Problem | Cause | Solution |
|---|---|---|
| Soft, fluffy coat texture | Repeated clipping; incorrect product use | Return to hand stripping; use Texturizing Shampoo; avoid conditioners on the jacket |
| Color fading | Clipping instead of stripping | Hand strip to allow new pigmented coat to grow through |
| Neck mane becoming flat or matted | Infrequent brushing of the longer neck coat | Brush and comb the neck mane weekly; hand strip to maintain proper length and texture |
| Ear fold area matting | Drop ears trap moisture and warmth; coat grows longer under ear fold | Check under the ear folds weekly; keep the area clean and trimmed; dry ears thoroughly after bathing |
Hand strip the jacket two to three times a year for pet dogs; show dogs use a rolling strip schedule. Pull dead outer coat in the direction of growth using a stripping knife or finger cots with cornstarch. Pay attention to the neck and shoulder mane — this area tends to grow faster and longer and benefits from more frequent tidying. The coat is ready to strip when it feels open and loose and hairs pull easily.
Brush weekly with a slicker brush, paying extra attention to the neck mane. Comb through with a steel comb. Bathe every 6–8 weeks using Texturizing Shampoo. Tidy the feet and check ears weekly — the drop ears of the Norfolk require more attention than the prick ears of the Norwich to prevent moisture and debris buildup.
The Norfolk Terrier is low-shedding when properly maintained. Dead coat is retained in the jacket. Hand stripping removes it at the root; without stripping, dead coat eventually breaks free and begins to shed. A well-kept Norfolk leaves very little hair around the home.
| Feature | Puppy | Adult |
|---|---|---|
| Coat texture | Softer puppy coat; first strip at 4–6 months | Hard, wiry, close-lying with longer neck mane |
| Stripping | First strip at 4–6 months | 2–3 times yearly (pet); rolling schedule (show) |
| Key focus | Building grooming tolerance; handling ears | Neck mane and ear fold maintenance |
| Task | Frequency |
|---|---|
| Brushing | Weekly |
| Ear check (under fold) | Weekly |
| Bath | Every 6–8 weeks |
| Hand stripping | 2–3 times yearly |
| Feet tidy | Every 4–6 weeks |
| Nail trim | Every 3–4 weeks |
Small but serious, the Norfolk Terrier’s wiry coat rewards proper care. Cindra’s Texturizing Shampoo maintains the hard jacket texture that hand stripping builds, keeping that classic scruffy terrier look intact. Made in the USA since 1982.
Used the texturizing shampoo on my Border Collie puppy and I loved it! Rinses nicely, smells okay, coat feels really nice after drying. Other shampoos over-soften which isn't correct for the breed. The texturizing shampoo is just right!
really nice product for my gsd!
love this sprayer and it's pretty to look at!
Washed a dirty puppy and the cleansing shampoo got him *literally* squeaky clean. First time using a cleansing shampoo and I was impressed. I'm not a fan of the scent, but I cant argue with the results.
